2016 Rewind: Top 6 Articles from 2016

By Lindsay Diven, CPSM posted 12-19-2016 13:10


As we wind down 2016, I wanted to rewind and share with you the best of the Marketers Take Flight blog articles. Some of these garnered over 50 comments on LinkedIn. We covered a myriad of AEC marketing topics from Go/No Gos to hiring and marketing budgets.

I enjoyed reviewing these in preparing this post. It has energized me to start planning content for 2017. If there is a particular topic you need help or advice on as it relates to AEC Marketing, please leave a comment below.

Enjoy reading!

Top 6 Articles from 2016

12 “Great” Reasons to Give a GO Decision for an RFP

I have must have sat in hundreds of Go/No-Go decision meetings and reviewed just as many Go/No-Go submission forms over my decade in this industry. While they bring good discussion and heated debates, there has been a theme to the pleas I get from Project Managers, Business Developers and Principals…Read more

Finding Extra Marketing Help, When You Can’t Hire Another Employee

The economy has recovered. For those of us in the AEC marketing field, that means more proposals, presentations, events, etc. However, the hiring budgets may have not caught up just yet. You haven’t been able to put the case together enough to hire another full time person. Or maybe, you don’t…Read more

AEC Marketing Budgeting 101

It’s fall and that only means one thing in the world of a marketer: planning and budgeting! Did you think I was going to say pumpkin spice and football? While those things also make fall a fun time of year, nothing gets me more excited than planning our marketing  for…Read more

Where have all of the AEC Marketing Coordinators gone?

Have you noticed that there are a lot of firms looking for AEC marketing coordinators? I think I get at least one email a week asking if I know anyone who can fill a marketing coordinator role. Also, as I write this there are 36 open positions on the SMPS…Read more

Communication Skills to Conquer “Highly Interactive Meetings”

If you’ve spent more than a week in A/E/C marketing, chances are you’ve been involved in a “highly interactive meeting.” You know the type. Eight people around a conference table. A loose agenda. Everyone has an opinion and expresses it loudly. Sidebar conversations taking place. Folks on their smartphones. It’s…Read more

Complete Guide to Successfully Onboard Your New Marketing Coordinator

In a previous post, I explained how difficult it has been for AEC firms to find experienced Marketing Coordinators. If you are one of the lucky ones to find this unicorn, you will want to make sure you set a great first impression so he/she stays with your company for…Read more

Suggestions for 2017

What AEC marketing challenges are you facing? What items do you just need a little more advice on? What tips or tricks are you looking for to make your job as a marketing coordinator just a little bit easier. I can’t claim to have all of the answers, but I can dig a little into my network and help to find you some suggestions. Leave a comment below.

I wanted to thank you for reading my blog. Although I don’t get to publish as often as I would like, when I do and get feedback it helps keep me going. Have a happy New Year!