Ida Cheinman has over 20 years of branding, marketing and management experience with a primary focus on brand strategy and design across print and digital. With clients including U.S. Green Building Council Maryland, Barton Malow, Langan, Habitat for Humanities Chesapeake, TerraLogos eco architecture, St. Mary’s County Public Schools and many others, her work has earned multiple design awards and industry recognition, and she frequently speaks and writes on the subjects of branding and marketing.
When founding Substance151, Ida made a commitment to advance sustainable values through the firm’s design practice, education and community involvement. Under her leadership, Substance151 has not only built a strong reputation for its brand strategy and design work, but is also recognized as an advocate for environmentally and socially responsible business practices. Ida has been named an Eco CEO by Baltimore SmartCEO.
Ida holds her MFA in graphic design from Towson University, BA in graphic design from the State University of New York, and diploma from the School of Applied Arts in St. Petersburg, Russia.
Ida is past president of the Society for Marketing Professional Services (SMPS) Maryland. She has served on a number of nonprofit boards, including USGBC Maryland, Social Enterprise Alliance Maryland and ULI Baltimore Executive Committee. She currently serves on the board of Open Architecture Collaborative (formerly Architects for Humanity). Ida is a SmartCEO BRAVA! Award winner and has been named a 2010 and 2012 Top 100 MBE in the mid-Atlantic region. She is an adjunct professor at the UMBC.