Kick off the New Year with SMPS Virginia! Whether you’re diving into 2014 with the start of a rebrand or you’re right in the middle of one, this program is for you! Join us as Ida Cheinman, Principal and Creative Director with Substance151, talks about successfully navigating your firm through a rebrand. For marketers, this can be both a career high point and a monumental challenge. So how do you ensure that you stand out as a strategically smart and brand-savvy team leader from beginning to end? This session explores the marketer’s role in the five major phases of a rebrand.
Ida Cheinman is founding principal and creative director of the strategic brand communications firm Substance151. She has more than 15 years of design and management experience in branding, marketing and design across print and digital media. With a niche focus on professional services, her clients include numerous A/E/C firms; her work has earned multiple design awards and industry recognition and appears consistently in national and international design publications.
She is current President of SMPS Maryland. Ida frequently speaks and writes on the subjects of branding and digital marketing and she’s been published in the SMPS Marketer.
http://www.substance151.com
Agenda:
11:30am – 12:00pm Registration & Networking
12:00pm -1:00pm Lunch/Program
Lunch will be provided
CEU’s: 1
Freebie: Drop your business card in the fish bowl to win a free future program.
Target Audience: All levels of marketers, business developers, and related professionals.
Registration Policy:
Payment is accepted online, at the door or mailed in advance to: SMPS Virginia Chapter Treasurer, Kate Cerone, WPL Site Design, 242 Mustang Trail, Suite 8, Virginia Beach, VA 23452. Checks are payable to SMPS Virginia.
Service Charge: If payment is not received by the start of the program, parties will be invoiced for payment of registration fee plus a $10.00 service charge to cover billing and processing.
Cancellation Policy: Cancellations may be made in writing up to 48 hours in advance for a full refund. No-shows and cancellations made less than 48 hours in advance are responsible for the full cost of registration. No-shows and cancellations made less than 48 hours in advance who registered using the “pay at the door” feature are responsible for the full cost of registration plus a $10 service charge and will be billed accordingly.
Have questions about The Rebranding Challenge: A Marketer’s Role? Contact SMPS VA