Largely Untapped SMPS Resource: Senior Marketing Professionals

By Peter Kienle, FSMPS, CPSM, MBA posted 01-22-2014 10:30

I am not sure of the exact numbers, but I suspect there are probably in the neighborhood of 10% or more of our members with 10 or more years of AEC marketing experience. Many have served in Chapter leadership positions, many are past presidents, but do not see the Chapter and their programs as helpful to them now and tend to not participate or come to events.

Many of us call this the "Dead Presidents Club" .But there are many other senior members out there that are not members of the Dead Presidents Club, members with tremendous experience that could help the chapter achieve its goals. Some chapters have started a past chapter presidents group to advise the chapter.

In Virginia, we have started a senior marketers group planning to meet monthly and share information, discuss pertinent topics and identify how we might help the Chapter. In the past 2 years, the Fellows have begun a similar initiative-- but if extended to other members with 10 years or more experience, that would capture the skills, knowledge and experience of probably 700+ marketers. Think what SMPS could do for its members by better capturing that largely untapped resource.




09-04-2017 11:23

Not sure why this article just came up for me, but this is something we are trying to do in DC, and have for the past several years with having events that are just for senior level.  Pete, Bernie and Karen, I would love to hear your ideas.  I wonder if I'm missing something.

10-25-2014 22:46

So how do we engage our senior members other than appealing to those do the honorable thing in giving back to the chapter or just showing up for networking events? Many times when I've reached out to seasoned members, I get the feeling that they've outgrown us and I think that's quite shortsighted. I want to offer things to engage all levels.

01-28-2014 23:03

I have been trying to raise interest in senior level programming since the Washington DC national conference. I have spoken to SMPS staff and the leadership of several chapters. Other than the Colorado chapter, I have found virtually no interest. There is an assumption (often incorrect) that even if the programming of the chapter, regional or national conference has nothing to interest us, we will write a check and shop up every time just for the networking.