Bernie Siben, CPSM, has almost 40 years of experience in strategic consulting and marketing document production for A/E and related firms working in both the public and private sectors. He has provided support for firms/individuals in the seller/doer and other industry business models. He has developed strategic plans, and managed, written and designed marketing, public relations and other print materials. His experience includes almost 35 years in marketing management positions at large and small firms. He has developed SOQs, technical proposals, SF 254/255s and 330s, short-list presentations, brochures, pamphlets and statistical yearbooks. His SOQs and proposals have covered a broad range of project types, including streets and highways; water and wastewater utilities; park and recreation facilities; railroads and mass transit; airports, seaports and related passenger and freight terminals; water quality and hydrologic and hydraulic studies; asbestos abatement; land planning and development; corporate campus planning and development; and environmental support for wetlands and other permits, as well as full-service A/E projects. He has led pursuits for specific assignments, ID/IQ contracts and GSA schedules. He has written many articles for the SMPS Marketer; ZweigWhite’s The Zweig Letter; CE News, and Civil + Structural Engineer; PSMJ’s A/E Rainmaker and other industry periodicals. He has also written a book on public sector A/E marketing called “A Horse of a Different Color: Marketing in the Public Sector,” which was published in 2009 by PSMJ Resources (www.psmj.com).