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  • This article first appeared on Substance151 website . The One Critical Aspect of Branding That’s Too Often Overlooked Imagine two brands competing in the same industry. Both have defined a relevant brand position and value proposition, as well ...

  • This article first appeared on  substance151.com .   Read the full article   or  download it here .  How to Use Brand KPIs to Strengthen Your Business Performance Today, data drives all marketing decisions. Companies spend much ...

  • FlexJobs reveals in its State of the Remote Job Marketplace report there are now 3.9 million Americans (or 2.9% of the total US workforce) who work from home at least half the time. And it’s a trend that is growing. Fifteen years ago, remote workers ...

  • As marketers, we often talk about the “Experience,” yet there are very few companies that truly excel in this area. Why is that? I just returned from SMPS Build Business 2019  where over 1000 A/E/C marketing and business development professionals came ...

  • This article first appeared on Marketers Take Flight . Last week, I was grateful to be able to attend and present at the   2019 SMPS Build Business Conference   in Washington, DC. It has been about five years since I attended the last one. Boy ...

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