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  • The original article previously appeared on the  Substance151 blog . Emotional Connection Trumps Business Benefit in B2B  If you keep up with marketing trends, you’ve likely seen terms “B2H” (Business-to-Human), “B2B consumer” and “B2Me” ...

  • Getting started with an SEO strategy can be overwhelming for any marketing professional. When you work in an architecture, engineering, or construction firm who sells professional services rather than a digital or tangible product, it can be even more ...

  • Building a Foundation to a Successful Marketing Career Hey, it’s Lindsay and today I want to write to you about A/E/C proposals. More specifically, what you should be doing before the RFP comes out, how to craft a win plan, and then how to manage, ...

  • Social anxiety drives many professional service firms to generate shallow content in search of clicks and “likes”. Equally influenced by the fear-of-missing-out and search engine optimization, the resulting content relies heavily on memes, trending hashtags ...

  • Brand strategy is the key to achieving the more impactful outcomes of great branding – those that go beyond increasing awareness and controlling perceptions.  The reason? Brand strategy is the plan for propelling your brand into action . Rather ...