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  • If You Thought Millennials Were a Marketing Challenge, Meet Gen Z Although every generation presents unique challenges, it took companies an especially long time to learn how to market to Millennials. The Millennials were the impetus behind what was ...

  • Describing your firm as “full-service” doesn't work like you think it does. It would be better to say nothing at all. Listing generic services is not helpful either. Broad and nebulous definitions for your firm hold no meaning and clients can easily ...

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  • What’s Our Brand Strategy? If you can’t answer this question with certainty, you’re not alone – and you’re unlikely alone, also, in the reason it’s difficult to answer. Branding has become so complicated that even the savviest of marketers and brand ...

  • Much of the information on this Blog deals largely with Branding. While branding is very important and I believe effective social media is the key to the future for any AEC firm, I see less and less research and topics addressing that which is done out ...

  • At the dawn of digital, many had predicted “the end of branding as we know it,” and while the discipline of branding has changed dramatically in the past decade, having a distinct, valued and engaging brand is more critical than ever before. Increased ...

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