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  • Account-Based Marketing (ABM) According to the   ITSMA   Survey, ABM delivers the highest ROI of any B2B marketing strategy or tactic. Let’s imagine that a B2B company has an enewsletter it sends to its X-thousand- person list. The enewsletter ...

  • Marketing planning has always required significant investment in time and resources. However, not that long ago when media options were fairly limited, channel choices were pretty clear and communication paths were quite linear, the planning process ...

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    SOQ blueprint

    Hi team!  I'm new(ish) to the A/E/C industry and am working with my team on developing a SOQ process that works for us. Does anyone have a blueprint, flowchart, SOP or similar they wouldn't mind sharing? Any direction to resources is much appreciated!!!  ...

  • In the past, most corporate mission statements were fairly identical. They promised quality, exceptional service and competitive pricing, and there wasn’t much that made them stand apart from their competitors. Today, businesses with mission statements ...

  • Four Successful Inbound Marketing Strategies for Your A/E/C Business How to Make ...