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  • The role of brands has changed, and companies that recognize this shift and adapt their thinking about brand management will have an unparalleled competitive advantage in the 21st century. With the changing role of the brand and branding, the roles ...

  • A decade ago, we started planning for the year 2020. Today, we look back to evaluate how closely our Vision2020 matches the reality and optimistically plan forward for the next decade. Whether or not we can truly predict the next big change, one ...

  • Always looking back at how you did? Look forward instead! Are you simply betting that your future will be bright? Or are you using your data to plan for tomorrow? Forecasting Your Future Forecasting is a way to use pipeline to demonstrate potential ...

  • This article first appeared on Substance151 website . The One Critical Aspect of Branding That’s Too Often Overlooked Imagine two brands competing in the same industry. Both have defined a relevant brand position and value proposition, as well ...

  • This article first appeared on  substance151.com .   Read the full article   or  download it here .  How to Use Brand KPIs to Strengthen Your Business Performance Today, data drives all marketing decisions. Companies spend much ...