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    I have found with the 15-year experience in the AEC industry in various roles that this industry is behind the curve with the digital forefront. I created this group to give you everything I have regarding inbound marketing and growth marketing.

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  • We live in an age of constantly shifting market conditions, evolving audience expectations, and emerging trends and technologies that continually disrupt the way we do business. Unfortunately, most companies’ chief digital platforms – their websites ...

  • Agile marketing is all the rage. But is it truly a more effective approach to marketing or mostly hype soon to be replaced by the next trend? To understand why going Agile might be one of the smartest moves your company can make, take a deep dive into ...

  • Account-Based Marketing (ABM) According to the   ITSMA   Survey, ABM delivers the highest ROI of any B2B marketing strategy or tactic. Let’s imagine that a B2B company has an enewsletter it sends to its X-thousand- person list. The enewsletter ...

  • Marketing planning has always required significant investment in time and resources. However, not that long ago when media options were fairly limited, channel choices were pretty clear and communication paths were quite linear, the planning process ...

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    SOQ blueprint

    Hi team!  I'm new(ish) to the A/E/C industry and am working with my team on developing a SOQ process that works for us. Does anyone have a blueprint, flowchart, SOP or similar they wouldn't mind sharing? Any direction to resources is much appreciated!!!  ...