Blogs

 
Be the first person to like this.
Making a brand come to life is one of the most difficult aspects of the branding process because it requires much planning and coordination, as well as a commitment to creating real and lasting change. What makes it even more challenging is that the very concept of living a brand is often misunderstood. A brand is the perception others have about your company. You can control that perception by being intentional about what and how your brand communicates. To do this well, you need first to articulate the meaning of your brand – the brand platform  – and then to use that foundation to guide the creation of the brand (its verbal and visual identity, design ...
0 comments
1 person likes this.
We all know that summer is the time for home improvement projects. But what you may not realize is that the same tools you use around the house, can be used to improve your brand, too. Use them properly to build on your brand’s point of difference and you won’t even break a sweat – you’ll just break through to the next level of success. Brand Improvement Tool #1: The Level. Align your brand with your business strategy. If your brand is out of balance with your company’s goals and priorities, you won’t get the results you want. Brand Improvement Tool #2: The Hammer. Nail down your focus. Determine what’s working for your company’s brand strategy ...
0 comments
2 people like this.
Convincing Your Old-School Boss to Marketing is Worth It Marketing has totally evolved with the influx of new methods to reach consumers all over the world. The once-popular marketing vehicles like print, radio, television and signage advertising have now shared the stage with modern digital marketing that employ the incredibly influential social media and other venues once touted as trendy, fleeting and non-traditional. These days, millions of people are tapped to participate, get involved or buy products and services through newsletters, emails, videos, webinars, online parties, website promotions and ads and other digital events for a fraction of what ...
0 comments
Be the first person to like this.
While we may not get off for the summer like other professions. In most firms I have worked in, there has tended to be a lighter summer vibe after school lets out. In my previous firm, we even changed our hours to work half-days on Fridays. You are probably wondering why I am even writing about summer fun. Don’t we have proposals to get out the door? Isn’t employee engagement HR’s job? Well sometimes if you want to change the vibe in your environment you have got to lead by example or just take charge to get the ball rolling. Below are some ideas to inject summer fun into your office. Some of the ideas are strictly internal but some can carry over ...
0 comments
Be the first person to like this.
It’s finally spring! Longer days, warmer nights…. Spring is a time for fresh starts, new growth and an opportunity to rethink, refresh and realign. As we march into the Q2, are you staying the course with your 2017 marketing goals? Here are three resources to get you moving forward faster: If you find following your marketing plan a challenge (or you don’t have one), you need a more practical approach to marketing planning . If you feel bombarded by all the emerging marketing trends and ever-increasing technology options, you need to see this infographic and start focusing on what’s most critical for your company. If you are planning a rebrand ...
0 comments

Commuter College

1 person likes this.
  Podcasts Every Marketer Should Listen on the Way to Work Do you have to drive to work? Do you take a bus or a train? If you have a commute—long or short, then you lucky to enroll commuter college. You may spend your time unwinding by listening to music or catching up on the phone with mom or your BFF. You can also spend that time learning about the latest marketing trends, catching up on the news or being inspired by listening to podcasts—all for free! I call this my Commuter College. I have a one-way hour long commute which has enabled me to listen to dozens of podcasts over the past four years. It has helped me to keep up with ever-changing ...
0 comments
Be the first person to like this.
This post first appeared on Substance151 blog . B2B Marketing Grows Up B2B marketers have had a much steeper learning curve with digital than their B2C counterparts. Fortunately, those who stuck with it are seeing results. B2B companies that have remained committed to digital marketing now have proof that their efforts are resulting in increased awareness of their services, differentiators and value proposition. This is a big deal because the promise of digital marketing (as opposed to paid media or direct mail, for example) is significantly reduced costs. So companies that stayed the course are now spending dramatically less to get and stay on their ...
0 comments
Be the first person to like this.
As we wind down 2016, I wanted to rewind and share with you the best of the Marketers Take Flight blog articles. Some of these garnered over 50 comments on LinkedIn. We covered a myriad of AEC marketing topics from Go/No Gos to hiring and marketing budgets. I enjoyed reviewing these in preparing this post. It has energized me to start planning content for 2017. If there is a particular topic you need help or advice on as it relates to AEC Marketing, please leave a comment below. Enjoy reading! Top 6 Articles from 2016 12 Great Reasons to Give a GO Decision for an RFP I have must have sat in hundreds of Go/No-Go decision meetings and ...
0 comments
Be the first person to like this.
WSP | Parsons Brinckerhoff has an immediate need for a Marketing/Proposal Manager in the Tempe office since I will be retiring in mid-September. If you are interested, please visit the People and Careers section of our website at www.pbworld.com and apply to job #30898. I have been here for over 18 years and can assure you this is a great place to work!
0 comments
Be the first person to like this.
SMPS Community, My company is looking for a high-energy Strategic Planning Facilitator to conduct our 2017 planning event October 20-22, 2016. If you are an experienced and skilled facilitator, I invite you to respond to our RFP by 8/31/16. If interested, please contact mgomez@jbhenderson.com for a copy of the RFP. Confirmation of Intent to Respond is appreciated by 8/05/16 to mgomez@jbhenderson.com Thank you, Melissa Gomez SMPS New Mexic
0 comments
1 person likes this.
This week I attended the SMPS Central Florida Education Event held at The Westin in Lake Mary. The morning started out with a wonderful continental breakfast and 45 juicy minutes of networking with other SEC marketing professionals. After carefully choosing a table, I sat down and began indulging on some of the fruit and pastries provided. As the morning went on, my table filled up with some of the best marketers in the Orlando area and I was ready for a day of learning. The program had started and we were greeted by the lovely SMPS CFL President, Tara Bleakley, she introduced our first speaker, Tim Asimos, CPSM. from circle S studio. His session, “The ...
0 comments
1 person likes this.
Last month, I talked about working in a multi-generational workplace. That's not going to change - certainly not during my lifetime. A dear friend in our chapter talked with me about mentoring one of our new members as part of our chapter's Mentor-Protege program. My initial reaction was shock, because I don't see myself in a position to mentor anyone because I still have so much to learn! Then she mentioned that I've been "unofficially" mentoring several ladies within our chapter anyway... Geez Louize. She was absolutely right, though I hadn't looked at it as mentoring. I guess I have taken a lot of young women "under my wing;" partly because ...
1 comment
2 people like this.
My boss walked into the office shortly after the first of the year and told me "My goal in 2016 is to write one LinkedIn blog post every week." Every. Week. Let me paint the picture for you ... My boss is an engineer. And the worst kind of engineer; a software engineer. He's also the COO of our company. He's pulled in a million different directions. A lot of his published articles to date have been ghost written by me. He is brilliant but has horrible grammar! The man has no idea when to use "there", "their", and "they're". And don't even get me started on the Oxford comma. But I applaud this goal he has set for himself. He is a very private ...
0 comments
Be the first person to like this.
SPEAKER APPLICATION Do you have an extraordinary approach to successful A/E/C Marketing and Business Development practices? The Society for Marketing Professional Services (SMPS) is seeking dynamic speakers for the 2016 Southwest Regional Conference (SWRC). The 2016 SWRC conference is an exciting, information-packed, two-day event. It is attended by design and construction professionals from Arizona, Colorado, New Mexico, and Utah. Our program will help remedy career lethargy, create potent business strategies, and revive your passion for A/E/C Marketing and Business Development. It will be held at the Albuquerque Convention Center ...
0 comments
2 people like this.
Chasm / 'kazem/: a profound difference between people, viewpoints, feelings, etc. I can't think of one workplace that is NOT multi-generational, including my own. As a "senior" member in our A/E/C community, I was admittedly a bit intimidated when I first got into marketing and SMPS about five years ago. I saw young people just out of college with virtually no real work experience running circles around me! They were confident, well-connected, and had superb skill sets that included mastering commonly used apps (such as InDesign, Photoshop, etc.). So I had to make a decision quickly: would I cower in the corner and continue to be intimidated, or would I embrace ...
0 comments
Be the first person to like this.
Has anyone ever had to fill out the HUD-2530 Previous Participation Certification for an upcoming HUD financed project as a general contractor? If so, where did you find the loan information and inspection scores for past projects? I've included an image of the document I'm filling out. I've done several searches and reached out to HUD and received no response. The searches resulted in incomplete information. Anything would help. Thanks. Amand
0 comments
1 person likes this.
I'm a big proponent of training my company on marketing best practices. I host internal training classes, send out the invites, and if people show up then they show up. If they don't, then I send them the cliff notes afterward. I offer one-on-one coaching. I invite myself to their meetings so we can debrief afterward on presentation skills, collateral, next steps, etc. I shove marketing best practices down their throat. And you know what? They listen. Sometimes they even ask for more. If I don't know how to train them I come to you ... my SMPS network of geniuses and get your guidance. I'm essentially giving my co-workers the training wheels ...
0 comments
Be the first person to like this.
‘Tis the season for holiday shopping and gift giving. Don’t forget the important AEC marketing professionals in your life (which could also be yourself)! I have put together an AEC marketer gift guide to make your shopping even easier. I have received and/or given each of these gifts and can personally guarantee the appreciation from the receiver. As a bonus, all of these gifts can be purchased online. If you are like me, you avoid any store during this time of year. Get the g
0 comments
1 person likes this.
This is the second of a two-part DIY series. In the first part, we discussed market/office specific business development plan . In this article, we discuss the corporate marketing plan. Corporate Marketing Plan Even if you are a single marketing department of one, it is imperative that you develop a corporate plan to support the brand awareness and market positioning for your firm. You might outsource many parts of the corporate marketing functions (communications, PR, etc.), but you will still need an overall strategy to convey to your consultants. I suggest completing the corporate marketing plan after your office/market sector business development ...
0 comments
1 person likes this.
When I think about what SMPS has done for my career it is hard to pinpoint one thing. I've created long lasting friendships, found great mentors, found enthusiastic proteges, and have the best A/E/C resources at my fingertips. But as I find myself doing more for my company I have realized that SMPS has taught me to do my own stunts. My time spent on a SMPS chapter committee gave me new found freedom to explore new ideas, technology, and process. I was able to take chances with minimal risk because SMPS is INCREDIBLY THANKFUL to have members participate. And guess what! When you are a volunteer in an organization that needs people to pitch it if ...
1 comment