In May, I published my latest book, The Architecture of Image: Branding Your Professional Practice, which includes a detailed look at the brand of a professional service firm and provides a step-by-step program to build an effective brand. The book also includes profiles of nine leading AEC firms whose brand is recognized for their value, authenticity and integrity.
The Architecture of Image is the second book in my four part series, The Architecture of Practice. The next book,
The Architecture of Vision: Leading Your Professional Practice will be published in 2014.
An excerpt from the new book will appear in the August 2013 issue of Marketer.
The book is available on my website,
www.craigpark.com, the SMPS Bookstore, Amazon and Barnes and Noble.