Ms. Jodi Espinoza, CPSM

Ms. Jodi Espinoza, CPSM

Marketing Professional

Contact Details

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Ms. Jodi Espinoza, CPSM


Marketing Professional

Bio

Current Position: As Marketing Manager for HFR Design in Brentwood, Tennessee, I assist in the daily marketing needs of the office. I work closely with business development, principals and project managers to prepare winning prime and subconsultant submittals and interview presentations. I am very strong in multitasking numerous RFQ/P’s submittals with fast approaching deadlines, while making sure I do not produce generic proposals. This requires reading the RFQ/P’s closely and understanding what the clients wants and needs, meeting with the PM’s to strategize and discuss the proposal, as well as coordinating marketing material that is specific for the project. And I always do it with a smile on my face. Previous Experience: - Maintained, managed and compiled data in regard to clients, market trends, and project history to support local and regional business development activities - Compiled communication materials related to public relations efforts, including email marketing campaigns, materials for trade shows, and email announcements - Managed and maintained marketing collateral including project profiles, value propositions, resumes and lists on the Corporate Network - Prepared and coordinated AIA Continuing Education presentations. - Sourced and qualified leads - Maintained leads, opportunities and sales database - Tracked leads-to-opportunities and opportunities-to-sales conversion rates - Prepared leads, opportunities and sales reports - Prepared for and presented at weekly sales and marketing staff meetings - Prepared, coordinated and managed electronic and print marketing campaigns - Participated and contributed to development of annual Business Plan - Supported client relationship management efforts with new and existing Clients - Assisted with promotional activities and special events - Supported and assisted other offices as necessary

I became a Certified Professional Services Marketer in Dec of 2016.