No matter what discipline your firm provides, its DNA is its people. And focusing on people is what I love to do. Growing up, I always got in trouble for being inquisitive and asking lots of questions. Today, I channel that sense of curiosity into tackling challenges by identifying underlying patterns and uncovering root issues. With certifications in both coaching and marketing, I apply skills in inquiry and strategy to help people—and their firms—create positive change.
My 25-year career has been about helping firms grow by linking their operations from finance and technology to marketing and HR. Whether as an employee or consultant, I have helped build the systems and approaches that yield net gains by asking the right questions to help companies sharpen their focus and bring intention to their business strategies.
I founded Brand DNA Advisors to support small- and mid-sized professional services firms who want to elevate their brand equity, achieve sustainable growth, and impact their communities. Focusing on the intersection of marketing and culture, we help connect the dots from strategy to a company’s internal ecosystem, creating a brand promise that can be effectively modeled by all employees.