SMPS Alabama Program: Smart Market Research for Competitive Visibility

When:  Feb 27, 2020
This session will outline the key components of any effective market research project, and how to take market research and use it for sales, service AND publicity. We will emphasize SMART research: Strategy, Methodology, Action, Review and Tell the World. Are you exploring a new niche or trying to expand an existing one? Are you contemplating a merger or acquisition? Are you looking at a new location for an office? Your business goal determines the market research strategy, which leads to methodology, action, review and telling the world.


Brasfield & Gorrie Conference Center, 3005 7th Ave. S
Birmingham, AL