Foundations of AI in AEC Marketing: Enhancing Market Research and Planning

This webinar introduces AEC marketers to the fundamentals of AI, emphasizing its relevance to marketing within the AEC industry. Participants will explore AI concepts, including machine learning and data-driven decision-making, and how these can enhance research, planning, and client development.


Key Topics:

• Introduction to AI and machine learning
• AI’s role in enhancing market research (Domain 1: Research)
• Integrating AI in marketing planning and business development (Domain 2: Planning)

Activity:

•  Interactive Poll and Group Discussion: Use a live polling tool to gauge participants' current understanding of AI applications in their marketing strategies. Follow up with a guided group discussion where participants share ideas and experiences related to AI in AEC marketing.

Key Takeaways:

1. Understanding AI basics and its application in AEC marketing.
2. Enhancing market research and planning processes using AI.
3. Identifying marketing tasks within the AEC domain that can be improved with AI tools.