SMPS Learning Lab: Graphic Design Basics for the A/E/C Professional

When:  Sep 20, 2017 from 12:00 PM to 1:00 PM (ET)
Graphic Design Basics for the A/E/C Professional
(September 20, 2017, at Noon EST).

Instructor: Carrie L. Slack, Marketing Manager, K. Norman Berry

Graphic design may not be the first thing you think about when you go into work in the morning. But it’s an important component—especially when you need the best marketing and communications materials to sell your services, communicate with your clients, and win more work.
Don’t let graphic design get overlooked or underutilized. There are many elements of design proven to be beneficial in the A/E/C industries. In our September Lunchtime Learning Lab, we’ll discuss typography, basic page layouts that direct the reader, electronic file types, color theory and profile uses. We’ll take a quick look at the Adobe Creative Cloud program, and even provide resources for video training and keyboard shortcuts.

About the Instructor

Carrie Slack received a B.S. in Information Graphics/Mass Communications and a Fine Arts minor from Ball State University. She has developed and perfected marketing and business skills over her 20-year career, working 10 years for A/E firms and 10 more running her own marketing and graphic design business. Slack has a passion for marketing, design, art and photography and brings that to life in her work. Currently, she is a marketing manager for K. Norman Berry Associates Architects in Louisville, KY and is a board member of SMPS Kentucky.

SMPS Members Only Event. 
Registration URL:


<strong>Dial-in Instructions: </strong>


Natasha Moussavi
(703) 549-6117 ext 243