DEI Townhall: Moving Beyond Workshops: Creating Authentic Action in a Shifting Landscape

Though Diversity, Equity, and Inclusion (DEI) initiatives are often met with skepticism and resistance, our efforts must extend beyond traditional workshops and seminars. While these sessions have been a good starting point for education and awareness, real change happens when organizations take sustained, authentic action. Unfortunately, the reason for change and/or action seems to have been lost behind politicizing the content rather than focusing on the outcomes we seek. We will examine how the current global talent shortage and a slowing economy presents opportunities for marketers to authentically engage with Gen Z. This generation demands genuine representation and will only support brands that align with their values. By reconnecting with our foundational "why," we can navigate the complexities of DEI and engage diverse audiences effectively.