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Agile Marketing Planning: Flexibility Meets Results Marketing planning is hard. Building a plan without having a clear picture of what’s to come is even more challenging. We are a few weeks into 2021 and it’s anyone’s guess as to how this year will ...

This article was first published on substance151.com The highly anticipated digital future is here. Although it’s easy to see all the dramatic changes taking place in our physical world, changes in the digital world are often less noticeable. ...

I’m very excited to share with you a brand-new resource for A/E/C marketers. It’s the Marketers Take Flight Podcast hosted by me. This podcast is focused on managing and writing proposals, marketing strategies, time management, and working with technical ...

This article was first published on substance151.com . With the initial crisis communications push behind us, many business leaders and marketers are faced with some big questions: Can companies continue marketing? If yes, how should they engage ...

There are four areas challenging remote working: Communication Tracking productivity Trust Unified company culture Communication Miscommunication is a major hurdle in business (and life in general). Misaligned vocabulary, messy thinking, ...

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Jessica Smith, CPSM

Appel Osborne Landscape Architecture

Marketing Manager