We have officially entered the holiday season. That means it is time to start talking Business Development planning for 2016!
If you have been asked to develop a business development or marketing plan, the first place you go is to Google. You download several templates, but when you start reading them you realize that they are for B2C or product-based.
I struggled with the same thing a few years back when trying to create one for my firm. The architecture/engineering/construction industry is different. We market our firms differently and we do business development slightly different than most B2B companies. For that reason, I decided to put together a series of DIY resources.
Market or Office Specific Business Development Plan
Part one of this series covers a basic outline for a market or office specific business development plan. This BD plan is specific to what sales you are going to pursue and how you will accomplish the goals. Part two outlines the overall/corporate marketing plan, more specifically how you will market your firm to support the market/office BD plans.
Click on the image below or here to get the outline and template with detailed instructions.
Stay for part two of our DIY series which will cover firm-wide/corporate marketing plans.
Have you had to develop a business development plan from nothing before? What tips/advice would you give to a new marketer? Leave your thoughts in the comments below.
Did you find this DIY series
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