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  • Brand strategy is the key to achieving the more impactful outcomes of great branding – those that go beyond increasing awareness and controlling perceptions.  The reason? Brand strategy is the plan for propelling your brand into action . Rather ...

  • Indulge me for just a moment and think about your past projects. Take all the projects your firm completed in the last year — both the great projects and the ones that caused too many late nights — and mentally put them all into a pile. Now sort them, ...

  • If You Thought Millennials Were a Marketing Challenge, Meet Gen Z Although every generation presents unique challenges, it took companies an especially long time to learn how to market to Millennials. The Millennials were the impetus behind what was ...

  • Describing your firm as “full-service” doesn't work like you think it does. It would be better to say nothing at all. Listing generic services is not helpful either. Broad and nebulous definitions for your firm hold no meaning and clients can easily ...

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  • What’s Our Brand Strategy? If you can’t answer this question with certainty, you’re not alone – and you’re unlikely alone, also, in the reason it’s difficult to answer. Branding has become so complicated that even the savviest of marketers and brand ...