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  • Always looking back at how you did? Look forward instead! Are you simply betting that your future will be bright? Or are you using your data to plan for tomorrow? Forecasting Your Future Forecasting is a way to use pipeline to demonstrate potential ...

  • This article first appeared on Substance151 website . The One Critical Aspect of Branding That’s Too Often Overlooked Imagine two brands competing in the same industry. Both have defined a relevant brand position and value proposition, as well ...

  • This article first appeared on  substance151.com .   Read the full article   or  download it here .  How to Use Brand KPIs to Strengthen Your Business Performance Today, data drives all marketing decisions. Companies spend much ...

  • FlexJobs reveals in its State of the Remote Job Marketplace report there are now 3.9 million Americans (or 2.9% of the total US workforce) who work from home at least half the time. And it’s a trend that is growing. Fifteen years ago, remote workers ...

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  • As marketers, we often talk about the “Experience,” yet there are very few companies that truly excel in this area. Why is that? I just returned from SMPS Build Business 2019  where over 1000 A/E/C marketing and business development professionals came ...